Announcements or Newsletters?
One of the tips from Erik Ticen, our awesome communications consultant at Vaughn Street that helped us analyze and improve our communication strategy, suggested we try to capitalize more on our weekend worship folder. Each weekend, 425 people get a copy, each week, plus some at some special services. We’ve always used the worship folder as an announcements sheet, primarily focusing on what’s coming up with the occasional story about what happened thrown in. In light of people not knowing what’s going on, what if we started treating the announcements as a form of story telling?
Starting this weekend and going through the the MOVE sermon series, we’re trying something different on the front page of the announcements. I’ll be writing an article, almost as if it were a paper version of a blog, highlighting some of the goings on that you can find inside the announcements. It’s less informational (though there’s certainly some in there) and more relational (kind of like a friend sharing what’s happening in their life). It invites people to engage more with the content, while also acting as a summary page, highlighting what you’ll find inside.
Let me know what you think about it in the comments, our through the First Trinity Feedback page. If you just can’t wait to see what I wrote, you can always sneak a peak by downloading the upcoming announcements page. It kinda feels like traveling forward in time when you do. Sadly, you only get that feeling on Friday afternoon before it becomes the present again.