Artwork: Change-ing Our World
Tim Hartnett recently circulated a flier for feedback regarding our Change-ing Our World ongoing fundraiser for missions at First Trinity. As I work on communications pieces here, I’ve tried to remember Kem Meyer‘s slogan: Less Clutter. Less Noise. Rather than a wall of text explaining the concept, I wanted to distill down the basics into an easily digestible chunk of information.
I quickly came up with the first two steps. Commit and Collect made sense, but I was struggling with the 3rd. Kathy Figini and Bekah Freed were the only ones in the office to bounce ideas off of, so we went to work. Kathy suggested “Clang!” as an option. We laughed a bit, generated a few more ideas, then I decided to give “Clang!” a go. In the end, I think it works perfectly.
Most of the text is in a light blue, except for a few key phrases in white. We decided to make “Change Our World” in white, but leave off the “-ing” part in the title. It gives the poster an active voice, despite the use of an -ing verb in a subtle way. “Serve others in Jesus’ Name” started on a Crossroads Workcamp flier from several years ago. Bekah kept the emphasis on a recent publicity piece so I decided to carry it over here as well.
This is the poster version of the artwork but there is an almost identically themed version for use as a flier that will be distributed after Christmas.