Scrip Improvements, Take 2
Thanks for all the feedback on the Scrip program over the past couple days! Here’s a summary of what I heard, both online and off, from this group of readers and research in other programs:
- Increased visibility of point-of-sale. It’s hard to find it and when you do, it’s really crowded. A sign would be helpful. Also signs to help navigate from the information center to the ministry support center.
- Increased awareness. People forget it exists, don’t know it exists, or just plain don’t know what it is. Fliers, skits, video commercials and more are options to help here. We also want ways to easily share the information with friends/family that might be interested in partnering with us. Quick access to what’s in stock and what needs to be ordered is helpful as well.
- Incentives. Gift card wrappers at Christmas (and possibly other times), key-chain Sharpie marker with purchases over X dollars, one entry into a drawing for a $25 gift card of your choice for every X dollars.
Today’s questions then:
- Check out these gift card wrappers. Most are 16 cents per wrapper when ordering 1000. At best, we can order two designs. Do we go with one more generic “A gift for you” type card, a Christmas themed one, or one of both?
- Here’s a flier about the Gift Card Ministry. It answers three basic questions about the program: Why, What and How. It’s intentionally emphasizing the “why” we do it and frames profits in terms of how many trips it paid for. It also draws the “why” into the “what” and the “how” using the recurring phrase “serve others in Jesus’ Name.” We do it to help students serve in Jesus’ Name and when you purchase gift cards, you serve in Jesus’ Name through us. The back side is not done yet. Any wording that’s confusing? If you can, show it to someone who’s never heard of Scrip and see what they think about it.
- Which incentives would get you buying cards? Most are self-explanatory. The marker idea was so that people could have it with them to track the balance. Also, what should X be for pens and drawing entries? Markers cost around $1.20, so we’d lose money on sales of $25/50. We’d make money at $100 on all cards except Wegmans/Tims/Target where we essentially break even.