Walking the line between nerd and cool.

Scrip Improvements, Take 2

Thanks for all the feedback on the Scrip program over the past couple days! Here’s a summary of what I heard, both online and off, from this group of readers and research in other programs:

  • Increased visibility of point-of-sale. It’s hard to find it and when you do, it’s really crowded. A sign would be helpful. Also signs to help navigate from the information center to the ministry support center.
  • Increased awareness. People forget it exists, don’t know it exists, or just plain don’t know what it is. Fliers, skits, video commercials and more are options to help here. We also want ways to easily share the information with friends/family that might be interested in partnering with us. Quick access to what’s in stock and what needs to be ordered is helpful as well.
  • Incentives. Gift card wrappers at Christmas (and possibly other times), key-chain Sharpie marker with purchases over X dollars, one entry into a drawing for a $25 gift card of your choice for every X dollars.

Today’s questions then:

  1. Check out these gift card wrappers. Most are 16 cents per wrapper when ordering 1000. At best, we can order two designs. Do we go with one more generic “A gift for you” type card, a Christmas themed one, or one of both?
  2. Here’s a flier about the Gift Card Ministry. It answers three basic questions about the program: Why, What and How. It’s intentionally emphasizing the “why” we do it and frames profits in terms of how many trips it paid for. It also draws the “why” into the “what” and the “how” using the recurring phrase “serve others in Jesus’ Name.” We do it to help students serve in Jesus’ Name and when you purchase gift cards, you serve in Jesus’ Name through us. The back side is not done yet. Any wording that’s confusing? If you can, show it to someone who’s never heard of Scrip and see what they think about it.
  3. Which incentives would get you buying cards?  Most are self-explanatory. The marker idea was so that people could have it with them to track the balance. Also, what should X be for pens and drawing entries? Markers cost around $1.20, so we’d lose money on sales of $25/50. We’d make money at $100 on all cards except Wegmans/Tims/Target where we essentially break even.
Advertisements

8 responses

  1. Tim

    I say forget the markers idea. Does everyone track the balance on their cards? If they do they have their own marker or the clerk will mark it for you. They’ll just as easily get lost. Why diminish the funds raised? People are committed to the use of the SCRIP cards or they are not. My 2 cents.

    October 16, 2009 at 12:09 pm

  2. Tim

    I like Jaime’s idea. We could work up our own thing and maybe run them through the Risograph for printing or take them to Latko for color printing if we want that.

    October 16, 2009 at 12:26 pm

  3. Markers are a once/year promotion item. Another program found them to be very successful. I must admit, I didn’t think all that much about the idea, but figured I’d throw it out there. I keep a marker in my car for tracking balances when I have gift cards, or just wrap the card in the receipt.

    October 16, 2009 at 1:40 pm

  4. Pam

    I’d go with the cards that say, Just for You, in red and white and or A Gift for you in blue and white. Either one would be appropriate for the holidays, but would still work long after as well.

    I like Karen’s name “Give ’em a Hand” cards and the stocking flier idea a lot! I’m not sure people would really know what the Give “em a Hand would mean without increased info, but I thought it was catchy and better than scrip. I definitely would pursue the youth – family and friends flier, if possible, as it would be a time saver as well as a fund raiser – very appealing, I think. The envelopes would be necessary though to have a complete “gift”.

    October 16, 2009 at 6:56 pm

    • Pam – I’m with you on the blue & white or Red & White cards. The Black & Cream cards just above those looked good too – maybe not as “festive”, but they had a generic classy look to them (and were slighty cheaper! 🙂 )

      October 16, 2009 at 9:22 pm

  5. sweetsoup

    Jason, Another thought I had about raising awareness is some way of thanking people…when you first started, I got a label or something that shared how my purchase had helped the kids. Even a once or twice a year letter or something is good. Helps me know that what I’m doing helps and reminds me to buy again.

    October 19, 2009 at 12:48 pm

  6. Darcy F

    I noticed the hanging cards and thought those might work for a Sunday morning display – more visible than the ones in the binder. Binder is good for storage – not for visibility and sales. Even if it is just a few of the more common/popular cards that are out so people see what there is. Logos of the crads you are selling will sell themselves a bit, I would think.

    October 20, 2009 at 8:52 pm

    • I’m not sure what hanging cards you’re referring to…

      October 21, 2009 at 10:32 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s