Kent Shaffer had this great quote on his blog today:
You can’t stop people from making assumptions, but you can create an image that produces the right assumptions.
He’s talking specifically about design, and I feel like it captures my feelings on the matter so well. The last quote is useful as we think about how we present ourselves at church. The first impression we give to visitors leads to their first assumption about us. We seem to be decent at this, but I’m praying our communications project will help us excel at it. It’s not just our publications, but our space, our greeters, our ushers, our people and our staff that communicate with visitors and lead to a first assumption. Let’s make it a positive one.