Tim Hartnett recently circulated a flier for feedback regarding our Change-ing Our World ongoing fundraiser for missions at First Trinity. As I work on communications pieces here, I’ve tried to remember Kem Meyer‘s slogan: Less Clutter. Less Noise. Rather than a wall of text explaining the concept, I wanted to distill down the basics into an easily digestible chunk of information.
I quickly came up with the first two steps. Commit and Collect made sense, but I was struggling with the 3rd. Kathy Figini and Bekah Freed were the only ones in the office to bounce ideas off of, so we went to work. Kathy suggested “Clang!” as an option. We laughed a bit, generated a few more ideas, then I decided to give “Clang!” a go. In the end, I think it works perfectly.
Most of the text is in a light blue, except for a few key phrases in white. We decided to make “Change Our World” in white, but leave off the “-ing” part in the title. It gives the poster an active voice, despite the use of an -ing verb in a subtle way. “Serve others in Jesus’ Name” started on a Crossroads Workcamp flier from several years ago. Bekah kept the emphasis on a recent publicity piece so I decided to carry it over here as well.
This is the poster version of the artwork but there is an almost identically themed version for use as a flier that will be distributed after Christmas.
I’m looking for ways to increase sales for our Scrip program, one of three ways we pay for Short-Term Missions around these parts. I’m starting to work on two publicity pieces for people:
- A new “What is Scrip and Why Should I Care?” type of brochure. There are still lots of people who don’t know much about the program I imagine.
- A Christmas Scrip flier.
So I’m looking for some help:
- What are questions you have about Scrip?
- What are things people who’ve never heard about it would like to know?
- What gift cards are especially important to have in stock at Christmas?
- What would make cards sell better at Christmas?
Really, any ideas you have for raising awareness and/or sales, I’d love to hear them, so post them in the comments, please!
It’s been a very busy—and good—weekend. I spent Saturday morning with Abby, Anna and Randy at the Bon-Ton selling coupon books, plus saw some of Heide as she was shopping. (Glad she was there because I wanted a new shirt/tie and have no fashion sense, so Heide helped pick out the one I was wearing Sunday.) We sold 46 books in 2 hours on Saturday morning, plus we sold 14 on Friday evening at the store. Not bad.
Then it was off to church to finish getting ready to preach on the Trinity. It’s funny how God works. I wasn’t entirely happy with the sermon because I felt there was so much more to get into but there just wasn’t time. Yet I got more people talking to me about this one being great stuff than any other it seems. The Spirit must have been transforming my words between my mouth and everyone’s ears.
After worship, I stopped by the Scrip table to help Pam close up shop. It took a long time because we sold almost $8,000 worth of Scrip. No, really. Our previous high was probably not quite half that. The last order we placed gave us a 7.9% return rate. This one should be lower because there were a lot of Wegman’s cards in there. But even at a conservative 3%, we’ll still make $240 in profits. That’s more than a third of the cost of a Workcamp trip. Awesome stuff!
Next I left for the Stone’s house to do rooted. A strange day with many of the youth suffering from sleep deprivation because of some sleepovers resulting in late nights. Still, fun to be with them. Then there was a quick dinner with the Stone family before our Life Group meeting, which was also a fun time. It was the first time our entire group was together in months.